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Shiny green stars: Ben & Jerry go fairtrade

Openeufairtradevanhr228m_1 For those in the UK today may not be the best day for eating ice cream, but climatic chaos will undoubtedly bring a heatwave before 'winter' is out, so we're delighted to learn that Ben & Jerry's ice cream is about to give more of its range the fairtrade treatment!

Just in time for Fairtrade Fortnight (a date for your diaries - or should that be dairies, hehe - watch this space for more info soon) Ben & Jerry's will be turning the classic favourite vanilla toffee crunch fairtrade. It'll be the second flavour to get the seal of approval in the Ben & Jerry's range, after their vanilla became the first ice cream to go fairtrade in the UK. Which awards them several million shiny green stars from us...

February 8, 2007 in Food & drink | Permalink

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Comments

I like the idea of fair trade ice cream. Ben & Jerry's is leading the way. Hopefully more large companies will follow their lead.

Posted by: Donna | 8 Mar 2007 00:48:39

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