« Hire a Green Tomato car | Main | The Hidden Life of Paper and Its Impact on the Environment »
100% hygienic soda experience with Advercan
The nominal point of Advercan is to put a wrapper on a soda can top so you don't "have to" wipe it off before consuming, "a 100% hygienic canned beverage experience for the simple cost of being exposed to a relevant ad message". Yes, yes. The point is that the original version was generating additional waste in conjunction with the disposed-of can itself, and they're now going over to a fully biodegradeable version. Even the marketers are getting ashamed of their consumption. Yay! Still made of trees though (boo! Use bam-boo!)
[GT]
Billions of Soda Cans Covered with Tree Pulp by Advercan [via AdRants
Related stories: Aimulet LA: wireless, solar, audio, bamboo | Bamboo carbon does, well, everything | Match your LCD to your floor with a 19" bamboo screen
November 5, 2006 in Arts & information | Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5ac253ef00e5506cf9568834
Listed below are links to weblogs that reference 100% hygienic soda experience with Advercan:





