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100% hygienic soda experience with Advercan

Advercan_topthumb

The nominal point of Advercan is to put a wrapper on a soda can top so you don't "have to" wipe it off before consuming, "a 100% hygienic canned beverage experience for the simple cost of being exposed to a relevant ad message".  Yes, yes.  The point is that the original version was generating additional waste in conjunction with the disposed-of can itself, and they're now going over to a fully biodegradeable version.  Even the marketers are getting ashamed of their consumption.  Yay!  Still made of trees though (boo! Use bam-boo!) 

[GT]

Billions of Soda Cans Covered with Tree Pulp by Advercan [via AdRants

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November 5, 2006 in Arts & information | Permalink

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